How to Write a Cover Letter That Sounds Like You and Gets Noticed

• Blockchain Council
• February 20, 2025

Introduction

A well-crafted cover letter can be the key to landing your dream job. Unlike a resume, which lists your skills and experience, a cover letter allows you to showcase your personality, enthusiasm, and fit for the role. Many job seekers struggle to make their cover letters stand out, often falling into the trap of generic, robotic-sounding language. In this guide, we’ll walk you through how to write a cover letter that truly sounds like you and gets noticed by hiring managers.

Why Cover Letters Matter

Even in today’s digital hiring landscape, cover letters remain crucial. Here’s why:

• Personalization: A cover letter allows you to tailor your application to the specific company and role.
• Storytelling: You can share real experiences and achievements in a narrative format.
• Showcasing Fit: A strong cover letter demonstrates why you’re the ideal candidate beyond your resume.

Many recruiters scan cover letters for a candidate’s enthusiasm and personality before even reviewing their resume. This makes it essential to craft a letter that is engaging and unique.

Key Elements of an Effective Cover Letter

To create a compelling cover letter, focus on these essential elements:

1. Start with a Strong Opening

The first few lines of your cover letter should grab attention. Instead of a dull introduction like, “I am writing to apply for the Marketing Manager position,” opt for something engaging:

✅ “As a digital marketing professional who increased brand engagement by 45% in my previous role, I’m excited about the opportunity to bring my expertise to [Company Name].”

2. Showcase Your Value

Don’t just repeat your resume. Instead, highlight specific achievements that demonstrate your ability to excel in the role.

✅ “In my last role, I led a team that increased website traffic by 200% in six months through an innovative SEO strategy.”

3. Use a Conversational Tone

A stiff and overly formal tone can make your letter seem impersonal. Instead, write as though you are having a professional conversation.

✅ “I’ve always been passionate about technology, and I believe my skills in blockchain and AI will make a meaningful impact at your company.”

4. Align with the Company’s Values

Research the company and incorporate their mission, values, or projects into your letter.

✅ “I admire [Company Name]’s commitment to innovation in blockchain solutions. My experience with decentralized applications aligns perfectly with your company’s vision.”

5. End with a Strong Closing

End your cover letter with a confident statement that invites further conversation.

✅ “I’d love the opportunity to discuss how my skills align with your team’s goals. I’m available for a call at your convenience.”

Infographic Table: Dos and Don’ts of Cover Letter Writing

Dos	Don’ts
Personalize your cover letter for each job application.	Use a generic template without customization.
Start with an engaging opening.	Begin with “I am applying for…”
Highlight key achievements and impact.	Repeat your resume word-for-word.
Keep it concise and relevant (1 page).	Write a long, unfocused letter.
Use a natural and enthusiastic tone.	Sound overly formal or robotic.
End with a call to action.	Fail to provide a next step.

How to Optimize Your Cover Letter for ATS (Applicant Tracking Systems)

Many companies use Applicant Tracking Systems (ATS) to screen applications before a human sees them. Here’s how to ensure your cover letter gets past these filters:

1. Use Keywords from the Job Description
   • Identify industry-specific and role-related keywords (e.g., SEO, blockchain development, AI integration).
2. Format Properly
   • Avoid excessive images or unconventional formatting.
3. Include Relevant Certifications
   • Certifications like the Certified Blockchain Expert™ (CBE) or Online Degree in Artificial Intelligence from Blockchain Council can make your application stand out.

Infographic Table: Common Cover Letter Mistakes to Avoid

Mistake	Solution
Being too generic	Tailor each cover letter to the specific role.
Focusing only on responsibilities	Highlight achievements and impact instead.
Using complex jargon	Keep your language clear and easy to read.
Not addressing the hiring manager	Use their name if possible.
Writing a lengthy letter	Stick to one page.
Ending without a call to action	Invite the recruiter to contact you.

How Certifications Can Strengthen Your Application

Adding industry-recognized certifications can set you apart from other candidates. Here’s how Blockchain Council and its partners can help:

1. Certified Blockchain Expert™ (CBE)

A certification in blockchain technology demonstrates expertise in decentralized applications, smart contracts, and security principles—critical skills in today’s job market.

2. Online Degree in Artificial Intelligence

AI is revolutionizing industries. A specialized AI certification showcases your ability to work with machine learning, neural networks, and data-driven decision-making.

3. Global Tech Council Certifications

• Certified Node.JS Developer™ – Demonstrates proficiency in backend development.
• Certified React Developer™ – Validates skills in front-end development and UI/UX design.

4. Universal Business Council Certifications

• Certified SEO Expert® – Essential for digital marketing and organic traffic growth.
• Certified Instagram Growth Expert – A must-have for social media professionals.

Conclusion

A strong cover letter can set you apart in today’s competitive job market. By incorporating personality, storytelling, and strategic formatting, you can create a compelling letter that truly sounds like you. Remember to:

• Start with a powerful opening.
• Highlight achievements instead of just listing responsibilities.
• Use a natural, conversational tone.
• Optimize for ATS by including relevant keywords.
• End with a strong call to action.

Additionally, certifications like Certified Blockchain Expert™ (CBE) and the Online Degree in Artificial Intelligence from Blockchain Council can give you an edge by demonstrating your expertise in emerging technologies.

Ready to level up your career? Start refining your cover letter today and take the next step toward your dream job!