Search Google or Type a URL

• Blockchain Council
• February 28, 2025

In the digital era, search engines like Google play a vital role in how we access information. When you open a browser, the omnibox (search bar) presents you with two options: “Search Google or type a URL.” This simple phrase holds deeper implications in the realm of search engine optimization (SEO), web navigation, and digital marketing. In this guide, we will explore what it means, how search engines work, the importance of SEO, and how certifications such as the Certified Blockchain Expert™ (CBE) and Online Degree in Artificial Intelligence from Blockchain Council can help professionals master these domains.

What Does “Search Google or Type a URL” Mean?

When users open a web browser, they are given two primary options:

• Search Google: This allows users to enter keywords, phrases, or queries to find relevant results on the search engine results page (SERP).
• Type a URL: This enables direct access to a specific website by entering its web address.

Understanding this distinction is crucial for both users and digital marketers aiming to optimize their online presence.

How Google Search Works: A Deep Dive

Google Search operates through a combination of crawling, indexing, and ranking. Here’s how it works:

1. Crawling

Googlebots (automated programs) scan the web to discover new and updated content by following links on pages.

2. Indexing

Once the bots gather information, Google organizes and stores it in its massive database.

3. Ranking

Google ranks indexed pages based on various factors such as relevance, user experience, backlinks, and content quality.

By understanding these processes, website owners can optimize their sites for better visibility.

URL Navigation vs. Google Search: Key Differences

Feature	Search Google	Type a URL
Purpose	Find relevant web pages	Directly access a known website
SEO Impact	Keywords, ranking factors, and algorithms affect visibility	No SEO impact; relies on user knowledge
User Behavior	Users seek information, recommendations, or solutions	Users know exactly where they want to go

SEO Strategies for Ranking on Google

For businesses and content creators, SEO plays a critical role in visibility. Below are essential SEO strategies:

1. Keyword Research

Understanding what users search for and integrating relevant keywords can improve rankings.

2. On-Page SEO

Includes optimizing title tags, meta descriptions, headers, and content structure.

3. Off-Page SEO

Building backlinks from authoritative sources increases a website’s credibility.

4. Technical SEO

Improving site speed, mobile-friendliness, and structured data ensures optimal performance.

The Role of AI in Search Algorithms

Google uses artificial intelligence (AI) in search algorithms like RankBrain and BERT to understand queries better. AI-driven tools analyze user intent, refine search results, and enhance personalization. Professionals looking to deepen their AI knowledge can benefit from the Online Degree in Artificial Intelligence offered by Blockchain Council.

Blockchain Council Certifications for SEO and Tech Professionals

Blockchain Council offers industry-recognized certifications that equip professionals with the skills needed to excel in emerging technologies:

1. Certified Blockchain Expert™ (CBE)

Learn about blockchain fundamentals, smart contracts, and decentralized applications (DApps).

2. Online Degree in AI

Master AI principles, machine learning, deep learning, and their applications.

3. Global Tech Council Certifications

• Certified Node.JS Developer™
• Certified React Developer™

4. Universal Business Council Certifications

• Certified SEO Expert®
• Certified Instagram Growth Expert

By obtaining these certifications, professionals can stay ahead in the competitive tech and marketing landscape.

Optimizing for Google’s Algorithm Updates

Google frequently updates its algorithm to improve search quality. Businesses must adapt by focusing on:

• Core Web Vitals: Ensuring fast loading times and smooth interactivity.
• E-A-T (Expertise, Authoritativeness, Trustworthiness): Establishing credibility through high-quality content.
• Mobile Optimization: Ensuring websites are mobile-friendly.

Practical Guide to Enhancing Search Visibility

Follow these actionable steps to rank higher on Google:

• Use long-tail keywords: Target specific queries to capture niche audiences.
• Optimize images and videos: Use alt texts and compressed media for better performance.
• Leverage internal linking: Guide users to related pages within your website.
• Engage on social media: Drive traffic through content sharing and brand interactions.
• Regularly update content: Keep information relevant to maintain rankings.

Conclusion: Mastering Google Search & URL Navigation

Understanding how Google Search and direct URL navigation work can significantly enhance a website’s visibility. Whether you’re an aspiring SEO expert, a blockchain enthusiast, or an AI practitioner, obtaining certifications such as the Certified Blockchain Expert™ (CBE), Online Degree in Artificial Intelligence, Certified SEO Expert®, and Certified Instagram Growth Expert can set you on the path to success.

By implementing best practices in SEO, staying updated with AI-driven search algorithms, and leveraging professional certifications, you can build a strong digital presence and drive meaningful traffic to your website.

Take your skills to the next level with Blockchain Council and become an expert today!