The role of Blockchain in Online Advertising

• Anshika Bhalla
• June 15, 2021

Blockchain technology is arising into the technical market these days and remaking the way we have been dealing with our finance market, but it’s not limited here. But, it’s also been influencing the advertising and marketing industry.

Consistently we read scandals about information breaches by advertisement tech sellers. We are getting followed each day with covered-up cookies and permissions we give unknowingly. As indicated by Juniper research, advertising losses reached 42 billion dollars in  2019 and were anticipated to reach 100 billion dollars by 2023. Blockchain platform came right into it to give transparency while serving promotions and paying for the genuine human associations on the advertisements, not robotized traffic. 

In this article, you’ll understand how blockchain is affecting the digital advertising supply chain. 

Table of Content

• Why is blockchain technology needed in the digital advertising world?
• Applications of Blockchain in digital advertising
• Advertisement Buying and selling without the middlemen
• Preventing frauds and transparency in the promotion supply chain
• Focusing on the right crowd 
• Data and Information Management
• Customize advertisement conveyance 
• Social media promotions
• Information security
• Promotion verification
• Promotion mechanization
• Content Management
• Closing Thoughts

Why is blockchain technology needed in the digital advertising world?

Recently, the business space opened up for blockchain when information expansion and information inconsistency news surfaced on the web – publicists and publishers began searching for a superior option for transparency.

Publicizing platforms like Google ads, Facebook Ads, and others were getting a profit out of the monopoly infrastructure in the digital advertising space since the last decade. These advertising devils were controlling the information and data to make a colossal net revenue. This is why blockchain is being introduced into advertising platforms with its various applications.

Applications of Blockchain in digital advertising

• Advertisement Buying and selling without the middlemen 

No mediator will be profited by utilizing blockchain-fueled online advertising platforms. Blockchain is addressing the transparency and trust issues the promotion tech industry has.

• Preventing frauds  and transparency in the promotion supply chain 

It’s hard to track down the fake clicks and impressions you are spending on. Blockchain is coordinated with the mechanisms to help find out and flag websites with click inconsistency and bot invasion, which would stream the advertisement funding plan to the correct destinations with certifiable clicks.

• Focusing on the right crowd 

Driving an advertisement crusade as per their client’s experience is significant. With the assistance of blockchain, advertisement tech platforms can computerize campaigns dependent on the predetermined set of rules. If the audience falls into those specific categories, just a promotion will be noticeable to them. By doing this, sponsors can use the financial plan on better websites to show their advertisements. 

Users’ interactions will be valid now with especially precise information that will help organizations with better campaigns. The leads and subscriptions would be certified and recognizable.

• Data and Information Management 

Information and experiences play a vital part in drafting an incredible campaign scheme. Blockchain simplifies it to recover the right KPIs to use the information for better dynamics. 

• Customize advertisement conveyance 

Nobody likes to see similar advertisements on various occasions, this increase ad exhaustion. However, sponsors couldn’t handle the delivery of the advertisements in the vast majority of the top advertising platforms. With blockchain, publicists will be offered control to restrict the advertisement recurrence as per their campaign targets.

• Social media promotions 

Tons of phony news used to surface online through social media channels; presently, it tends to be controlled as blockchain is the appropriated framework with its profound transparency and identifiable setting. It can restrict social media advertisement thieves.

• Information security 

Information security and protection is a significant challenge in the digital advertising industry. The clients’ browsing behavior is not anymore the basis you serve your advertisements to them. Presently, audience consent is needed to utilize their information. Many nations are taking initiatives to end illicit practices. Security acts like GDPR, HIPAA, CCPA, and many more came into play for data privacy and security.

• Promotion verification 

Blockchain decreased the role of outsider platforms to review promotions and ads if they satisfy the rules and save a great deal of time for the publicists.

• Promotion mechanization 

The promotion selling process has become more precise and straightforward with the assistance of blockchain-based advertising platforms. The advertisements will presently be more successful and significant.

• Content Management 

The conveyance of the content is more information-driven and precise with blockchain. Content adaptation, content personalization, content revelation, and content creation would be simpler in these blockchain promotion platforms.

Closing Thoughts

It will be too soon to say if this could stop the entire scandals of digital advertisements, advertisement frauds, and bot traffic. However, blockchain is affecting the digital advertising environment firmly and continuously. Promotion tech beneficiaries are accepting blockchain-controlled technologies to upgrade their usefulness.

In 2020, blockchain did beat the other trends of digital marketing. It’s an ideal opportunity to show zero tolerance to bear the advertisement cheats, information modification, and information violations. The organizations are considering stepping up their advertising platform with blockchain.

If you want to learn blockchain technology and attain high-quality blockchain training, check out the BLOCKCHAIN COUNCIL.