Flipkart Partners with eDAO to Launch Virtual Shopping Experience in Metaverse

• Blockchain Council
• October 21, 2022

The E-Commerce giant Flipkart is set to launch its metaverse. Flipkart, owned by Walmart, has partnered with eDAO to offer a metaverse experience for its customers.

For your reference, Walmart gave a sneak peek into its metaverse strategy years ago when it demonstrated a drone delivery system when a customer orders something from metaverse stores.

eDAO, a Polygon-incubated firm, has partnered with Flipkart to escalate the brand’s effort to develop a web3 ecosystem for its consumers. The product has been named Flipverse, and customers can find different products with virtual shops available on the Flipkart application.

Flipverse is built on eDAO’s web3 tech stack, which is believed to be pretty impressive and stands up to the reputation of Polygon Technologies in the market. The metaverse will offer an interactive, gamified, and immersive shopping experience and access to renowned brands’ digital collectables. 

Naren Ravula, the Vice President of Product Strategy and Deployment at Flipkart, said,” the launch of Flipverse will continue to have an impact on innovative industries like E-Commerce and enhance the customer experience while delivering a gamified and immersive shopping experience, especially in light of the adoption of the metaverse and platforms by multiple brands in India.“

"With the #Flipverse, we're letting culture and commerce move into and thrive in the same space."@0xFireDrops https://t.co/YFV8iUsrJz

— eDAO 📍 Flipverse (@eDAOHQ) October 17, 2022

The goal of Flipkart is to allow customers to have a closer relationship with their favourite brands in Flipkart’s metaverse and engage them in bidirectional communication. Flipverse will be available to access on Flipkart’s newest platform, FireDrops, via the Flipkart application. 

Renowned brands like Puma, Nivea, Noise, Lavie, Tokyo, Campus, Talkies, Ajmal Perfumes, VIP, and Himalaya are planning to collaborate to offer open-experience theatres on Flipverse. 

With the metaverse being pushed as the future of global e-commerce, Flipkart looks for an industrial advantage by offering an immersive shopping experience for its customers and evolving the marketplace into a phygital experience.