Future of the creator Economy & hacking the Publishing Industry

• Neeti
• September 07, 2022

eDAO is best described as the ‘Premier Culture OS for Creators’, backed by Polygon Studios, Jump Capital, Alphawave, Brevan Howard and others it promises to hack the creator economy in ways never seen before. 

The true power of the project lies in the Polygon network that helps scale web2-web3 transitions. This segment is ripe for adoption given the low layers of decision makers and enabling instant control over their respective body of works’ at every level.

At the heart of the initiative is artist-led curation and incubation. In a perpetual eight-week-cycle, eight NFT artists will collaborate with eight artists from Web2, demystifying NFTs and effectively orchestrating their first steps into the global market of NFTs. At the end of the residency, the eight works of art will be auctioned on the homepage of Rarible, one of the largest NFT marketplaces in the world, and a traditional port of entry for some of the biggest NFT artists today.

The first season of the unlabel residency will be co-hosted by actor and Web3 entrepreneur, Kunal Kapoor who already has a Web3 venture in LAB (Love A Bot). 

Throughout the eight-week program, eDAO will help creators from around the world ‘unlabel’ and own their work. The roster of genesis artists includes Sajid Wajid Shaikh, Santanu Hazarika, Jayesh Sachdev, Yash Pradhan, Gaurav Wakankar, Aaron Pinto, Vishwesh Menon, Karen Frances, Lapin Mignon among others.

Mairu Gupta, COO at eDAO said, “unlabel is a vehicle for us to shine a spotlight on creators, unbound by exploitative contracts. Through unlabel, we want to enable a new generation of artists to plug into a global marketplace, fully own what they create and connect with their patrons directly..” 

Kunal Kapoor, co-founder of LAB, further said, “Entertainment has witnessed a dynamic shift with the rise of Web3. The creative community is empowered with the decentralised IP network and this partnership with eDao to bring ‘unlabel’ to life is built on that very ethos. As a creator, I believe this is the next big thing in the future of cinema, art, and culture thus taking creators to a global audience; one that will define their journeys for a long time to come.”

Evgeniy Medvedev, head of partnerships at Rarible said,”Rarible has built an open creator ecosystem, and has been home to some of the most original, influential artist movements in the NFT space. We are happy to collaborate with eDAO’s unlabel to help a new generation of artists take their first steps into the space.”

Catch their CEO Anand Venkateswaran and COO Mairu Gupta this sunday talk about their journey, implications on brand building and advertising in web3 and where they see the publishing industry in 10 years.