TikTok is Reportedly Testing AI-Generated Search Results

• Blockchain Council
• September 02, 2024

Recent reports suggest that TikTok is in the testing phase for AI-generated search results, marking a potential enhancement in the platform’s search functionality. The feature, dubbed “search highlights,” showcases responses generated by ChatGPT, providing users with quick answers to their queries within TikTok.

These AI-generated snippets are visible at the top of select search results pages, offering a glimpse into the capabilities of this new feature. Users can click on these snippets to access a more comprehensive response, providing further details on the search query. Initial tests have shown AI-generated results for inquiries ranging from recipes to product recommendations, such as “best laptops 2024.”

While TikTok’s new feature represents a significant step forward in search functionality, it’s important to note its current limitations. The AI-powered search results are not intended to replace professional advice, particularly in specialized fields like legal, financial, and insurance matters. TikTok advises users to consult experts for such queries, underscoring the importance of seeking professional guidance when necessary.

This latest development builds upon TikTok’s ongoing efforts to enhance its in-app search capabilities. Previous initiatives have included testing the integration of Google Search results and providing direct links to external websites like Wikipedia and IMDb. The introduction of “search highlights” aligns with TikTok’s commitment to improving user experience and accessibility within the platform.

However, questions remain regarding the source of information displayed in these search highlights. Critics raise concerns about the transparency of the data used, whether it’s derived from video summaries or other sources. TikTok has yet to provide clarification on these matters, prompting speculation about the origins of the AI-generated content.

In response to potential misuse of AI-generated content, TikTok has announced new policies aimed at increasing transparency. The platform plans to implement automated labeling for content generated by artificial intelligence, distinguishing between content created within the app and externally sourced material. This initiative underscores TikTok’s commitment to maintaining a safe and trustworthy environment for its users.

Moving forward, TikTok aims to further refine its content labeling practices, utilizing digital watermarking technology to identify AI-generated content accurately. Adam Presser, TikTok’s head of operations, trust, and safety, emphasizes the importance of transparency in content moderation, emphasizing the platform’s zero-tolerance policy for unlabeled AI-generated content.

The integration of AI technology into TikTok’s search functionality represents a significant milestone in the platform’s evolution. By leveraging ChatGPT’s capabilities, TikTok seeks to provide users with quick and relevant answers to their inquiries, enhancing the overall user experience. As testing continues, TikTok remains committed to addressing user feedback and improving the functionality and reliability of its search features.