Why are Web3 community experts important for web3 ecosystems?

• Blockchain Council
• December 26, 2022

The rise of Web 3.0 indicates the increasing demand for a more secure, transparent, and efficient way of conducting business and interacting with the community on the internet. Within the last few years, it has emerged as a revolutionary technology that has changed how we interact with the internet. 

This increased level of participation has enabled the growth of a vibrant and diverse global community of developers, entrepreneurs, and investors. The growth of these communities has resulted in an influx of new ideas, collaboration opportunities, and innovative solutions.

But do you know who manages and supervises these cohorts of people? 

It’s the Web3 community experts! 

The demand for community experts is high, considering their value to an organization or brand. They can guarantee high returns as a community expert is becoming increasingly popular in social media and digital marketing. 

This blog will look at how one can become a Web3 community expert. We’ll discuss the roles and responsibilities, the necessary qualifications, income potentials of a Web3 community expert. We’ll also provide a simplistic roadmap for you to follow along.

Become a Web3 community expert and connect with high-ticket communities. Learn how by enrolling in our Web3 Expert program today!

Who is a Web3 Community Expert?

A community expert is a marketing executive who actively acts as a point of contact between a company and its existing and prospective new clients. The job responsibilities of a Web3 community expert are crucial since they are responsible for enhancing the digital visibility of a brand. They engage in the function of a brand’s moderator alongside being proactive in participating in different community debates and content management. In addition, they create marketing plans to boost online involvement, simultaneously supporting community members.

What does a Community Expert do?

Community experts typically oversee a company’s presence on social media and maintain customer engagement by planning interactive polls, debates, and activities. Community experts leverage analytical tools to keep an eye on a company’s mobile applications, blogs, web forums, and social media pages. This practice is vital for learning what the audience thinks of different brands.  

Depending on the firm’s needs, a community expert manages numerous tasks relevant to online marketing and promotions, managing and marketing on social media, public relations, and interaction. A community expert must also ensure that their generated content complies with the community standards. Many renowned companies employ a group of community experts and allocate them to various social media roles, including YouTube community expert, Facebook community expert, Instagram community expert, or Quora community expert.

In addition to directly interacting between the audience and the brand, they document and report participation they notice at least once a month. Community experts must also oversee backend operations for other content creation teams, who cannot view customer feedback. They assist in monitoring customer feelings and emotions, such as analyzing if there is confusion among customers or the type of changes observed in the online communities. This allows them to adapt and tweak their appeal strategy to attract the intended audience most effectively.   

Finally, excellent community experts make their community happy by providing positivity and encouragement with goodies or small presents. Even when something goes wrong, a great community expert handles issues, delivers solutions, and offers presents to everyone concerned.  

As a community expert, you can create a credible and trustworthy brand reputation by fostering strong connections with people in your community, irrespective of their perception of your brand. 

Functions and responsibilities of a Web3 Community Expert

Becoming a Certified Web3 Community expert is a career path that involves managing, organizing, and growing an internet-based community of users. The role is becoming increasingly important for businesses as the demand for online content and user engagement grows. The scope of a Certified Web3 Community Expert role is wide-ranging and includes managing various activities, such as content creation, engagement strategies, user feedback, and analytics. The role also involves developing content strategies to ensure the community is kept up to date and coordinating events and activities. Daily responsibilities of Web3 Community Expert usually include:

• Monitoring and responding to messages, comments, and inquiries from the community in a timely and professional manner on relevant social media platforms.
• Developing and implementing comprehensive community management plans based on the company’s goals.
• Moderating conversations and discouraging inappropriate conduct.
• Running and managing campaigns, competitions, and events to engage the community.
• Generating content for the community, such as blog posts, videos, and other multimedia.
• Analyzing data from community activity to identify trends, needs, and opportunities.
• Working closely with other departments, such as customer service and marketing, to ensure customer satisfaction and successful campaigns.
• Making suggestions to enhance user experience and loyalty.
• Reporting back to the relevant stakeholders on the progress of community management efforts.  

Tools and skills to become a Web3 Community Expert

The skills and qualifications required for a Certified Web3 Community Expert will vary depending on the company and the type of community being managed. Generally, a successful candidate will have a wide range of experience in digital marketing, content management, and customer service. Additionally, they should have a strong understanding of web technologies, such as HTML and CSS, and a good grasp of social media platforms and their usage. Other important skills include problem-solving, communication, and interpersonal skills.

Web3 community experts also require gaining knowledge and mastery of various web tools. They should know about the following:

• Social Media Management Platforms: Hootsuite, Buffer, or Sprout Social can help you schedule and monitor posts, track analytics, and collaborate with team members.
• Communication Tools: Slack, Discord, or Skype are great for keeping in touch with your community and engaging in meaningful conversations.
• Community Management Software: Tools like Tribe or TribeHive are designed to help you manage and grow online communities.
• Analytics Tools: Platforms such as Google Analytics or Mixpanel can measure engagement levels, track user activity, and gather insights on your community’s performance.
• Content Creation Tools: Tools like Canva or Adobe Creative Suite can create visuals and other content to engage with your community.
• Moderation Tools: Tools such as Mention or Crowdfire can help you monitor conversations and flag inappropriate content.

Some additional personal skills that can help you to become a successful community expert are:

• Ability to organize
• Time management capabilities
• Problem-solving flair
• Compassion and endurance

The guide to becoming a Web3 Community Expert

Community experts’ job descriptions are solely based on their qualifications and prior employment. However, some educational requirements exist for those seeking this post. Although it is not required, work experience can aid someone in pursuing a profession in Web3 community management and assist them in learning the ins and outs of working in this industry. The following requirements must be met by applicants to be hired as community experts.

Intrigued about Web3 Community Management prospects? Enroll in our Web3 Community Expert program to learn about management intricacies.

Eligibility

A bachelor’s degree is a must for individuals looking to commence a career journey in the community management domain. Most employers seek community experts with a bachelor’s degree in any field and a minimum score of 50% from an accredited university. However, numerous web platforms offer both free and paid community management courses. Aspiring candidates who dream of becoming successful community experts can enhance their learning regarding creating and running an online community.

Experience

The post of community expert may not be a permanent one. Most companies offer temporary or freelancing prospects to individuals seeking a community management career. To gain experience, interested candidates can opt for internships and training in community management. Although having prior experience is not imperative for landing a job in this position, internships providing certifications, recognition, and experience can support individuals in becoming successful community experts in the future. They receive useful expertise in customer service, maintaining social media accounts, and creating online communities.

How to land your dream job as a Community Expert?

Once you finish school and hone your abilities, you can start looking for jobs by submitting job applications to organizations where you may wish to work. You might also discover that you prefer working in organizations in specific markets, such as the appeal or construction industry. Start by sending out your resume and cover letter specific to the positions for which you are eligible.

Several designated places, most of which are online platforms, can be leveraged to land your first job in community management. A few popular and trustworthy job portals include LinkedIn, Indeed, Glassdoor, and freelancing sites such as Upwork, Fiver, and FlexJobs.

While preparing this article, our content team spoke with fifteen Web3 community experts to learn how they got their roles. Based on our findings, we have created a 5-step roadmap for aspiring Web3 community experts:

1. Develop an Expertise: Develop a deep understanding of the technology behind the Web3 space, including distributed ledgers, consensus protocols, decentralized applications, and smart contracts. 
2. Connect with the Community: Get involved in the Web3 community by joining online forums, attending meetups, and establishing relationships with leaders in the space. 
3. Promote and Educate: Use your expertise to create content that educates and informs the Web3 community. This can include blog posts, webinars, and videos. 
4. Manage Social Media: Develop a presence on social media platforms to reach a wider audience and regularly engage with the community through posts and conversations. 
5. Participate in Events: Attend and participate in online and offline events related to Web3, such as hackathons and conferences. This will help you stay up to date with the latest developments in the space.

Salary of a Web3 Community Expert

According to Glassdoor, the average salary for a Certified Web3 Community Expert is $63,000 per year. The salary range for a certified Web3 Community expert generally falls between $50,000 and $125,000 per year. This range depends on factors such as experience, education level, geographic location, and the size of the organization they are employed. Other factors that can influence the salary range include the level of responsibility, the industry, and the complexity of the position.

Final Takeaway

The role of Web3 Community Expert is to be the glue that binds the community together, enabling individuals to collaborate and create something bigger than anyone can do on their own. They need to be passionate about the project and maintain a positive attitude while being objective and understanding of the community’s needs. They should foster meaningful relationships with community members, facilitate conversations, and be a source of information and support. Ultimately, they must be driven to help the project succeed and create a vibrant, productive, diverse community. It is essential for ensuring that people are heard and feel at ease, eventually converted to devoted customers. A little bit of technological awareness, that’s it, and you too can be a web3 community expert.

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